Writing

Notes on filling a dental chair in the Philippines.

Plain writing for clinic owners about Facebook pages, Google listings, reviews and the patients who slip away. No jargon and nothing to buy.

Latest

How to get more Google reviews for your dental clinic

Reviews are the first thing a patient sees when she searches for a dentist near her. Here is how clinics get them, why most never ask, and what to do about the bad ones.

10 minute readReviews

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illustration for the Google reviews article

screenshot of an unanswered Facebook page inbox

Facebook

What your Facebook page tells a patient when nobody answers it

Response time, last post, unanswered comments. Small signals a patient reads in five seconds.

7 minute read

screenshot of a dental clinic Google Business listing

Google listing

Fixing a Google Business listing for a dental clinic

Hours, holidays, the pin on the map and the photos. What to put in and what to leave out.

8 minute read

illustration for the no-shows article

No-shows

Why patients do not turn up, and what a reminder text should say

When to send it, how to word it, and why asking her to reply matters more than the reminder.

6 minute read

illustration for the recall article

Recall

The patients already in your logbook, and how to bring them back

Everyone told to come back in six months is a patient who already trusts you. Most clinics never text them.

7 minute read

screenshot of a clinic website homepage

Websites

Does a small dental clinic need a website at all

An honest answer, including the cases where a good Google listing is enough for now.

5 minute read

screenshot of a clinic price list post

Pricing

Should you put your prices on your Facebook page

The case for and against, and a middle way that saves your receptionist the same message twice a day.

6 minute read

Free audit

Find out what your Facebook page and your Google listing are costing you.

Give us your clinic name and a way to reach you. We look at your page and your listing the way a patient does, and write you what we find. It is free, there is nothing to sign, and if we think you do not need us we will say so.

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